Mark Guiducci, Vanity Fair’s New Top Editor

The 2010’s fashion rat pack goes to the top.

Jun 10, 2025

Hello everyone, I hope you are watching out for sales emails. My market watch has been pinging with the right marketing emails as of late. I say the light is green for some light shopping. Why? Seasons are changing and we are in that sweet spot of the intra-collection period.

Let’s get to today’s feature. This person has been on my watchlist for some time. It’s a big one.

Photo courtesy of Mark Guiducci’s Instagram.

What Caught My Eye is a daily column about internet culture, people you should know about, business, shopping, and fashion.

Alas, the buzzy publication with the power to turn Hollywood’s world order on its head has found its Stetson. Mark Guiducci, with Vogue and Garage magazine experience under his belt, has found his new address at the Freedom Tower. Or rather, floor.

He comes from the Anna Wintour stable, after once receiving the call after quitting Vogue and molding Garage for over two years, to come back to Vogue for a job creation.

That makes 2 male top editors in the Vogue, GQ, Vanity Fair Condé trifecta. It also leaves Vogue a mull over a woman editor for the top role, may that piece of news come to a head whenever it should.

Vanity Fair, a cultural opinion driven glossy has teeth sunk in all aspects of fashion, society, Hollywood, and politics. The pivot from the pure fashion that is Vogue, to the flashy political landscape that is Vanity Fair, signals a renewed love affair between the ties of Washington and the runway. In short order: if you have a fashion column, feel free to talk politics whenever you see fit.

In an interview with the Times, Mark tells Katie Robertson, “there has never been a better moment for Vanity Fair than right now”. And he’s got a fair point. Ivanka Trump herself did run away from the White House to the enclaves of Kim Kardashian’s Hollywood birthday party in light of the disastrous end of Trump’s first presidency. Vanity is a fair affair after all under the noses of 1 World Trade Center editors.

Under the scope of Guiducci is the growing influence of the online market, waving print advertising revenue, and perhaps the glitziest of all California affairs—the Vanity Fair Oscars after party. It’s the soirée of the year that brings actors, stylists, brands, and fans in heels to the red carpet.

Since the announcement, Mark has updated his Instagram to announce his appointment. He never had a strong personal social media presence to begin with, so there’s not much there to deduce the person for the brand. But he’s part of the 2010’s rat pack of American fashion along with Derek Blasberg.

In the Vogue office Mark had a background role. He’s famously worked with influencers like Emma Chamberlain in preparation of the Met Gala, he was involved in the creative development of the glossy, he’s sat comfortably on the masthead for years, and he’s been known to wear Ray-Ban Wayfarers around the office.

The slim framed California native wears blazers and a white t-shirt, sports slicked back blonde hair, camouflage cargo pants, skinny black trousers, and leather jackets. It’s a departure from the well-heeled archives of his successor, in no less red carpet ready style. A Gordon Gekko, he’s not.

His budget will be lean, more opportunistic perhaps rather than tailored to fit the times. His appointment comes at the heels of a moment known for diversification. He’s acknowledged in video interviews his listening ear for new voices across the landscape. His reach will expand from the United States to Vanity Fair versions in Spain, France, Britain, and Italy.

He said, “I want to do the things you can’t do on Substack”. That takes a budget. Adding, “I want to bring a sense of mischief to the publication”. A spicier Vanity Fair?

It remains to be seen. Will he turn the vanity in all of us upside down? If the elevator at Condé Nast is of any indication, he’s got an agenda.