The Row's $1,650 cotton T-shirt, Internet Troll

The Row is trolling us for free online marketing. Plus, Met Gala gossip.

What Caught My Eye is a new daily column about pushback. Share, like, show some love by upgrading to paid.

Hello everyone, hope you had a great weekend. Whether you’re a red carpet hawk, or a fanciful spectator, you would have to be living under a rock to not know that fashion is buzzing in anticipation of it’s biggest night out, the First Monday in May! Tonight I’ll be plugged in from Paris reporting from 3 screens (phone, laptop, and TV screen). I really do take this sh*t very seriously. It’s the only time (besides the Presidential election) that I stay up past my bedtime watching the news.

I’ll be on notes and likely starting a thread as the red carpet action picks up—jump in if you’re watching along. I have friends in the city attending watch parties who will be texting me commentary from the night about town. Minimalism might be on the decline, and tonight’s red carpet will be conclusive in shaping what comes next. It’s not over until a look slays. I’m especially excited about this year’s theme.

Over the weekend I posted a really great look into Met Gala’s past. Be sure to check it out. More in tomorrow’s letter.

The 36 Best Met Gala Looks over 50 years

I would be remiss to write this shopping-centric letter without a hard look at the numbers. What caught my eye (and made my jaw drop) this weekend was The Row’s latest summer collection. I’ve been a staunch supporter of this season’s aesthetic—the styling is truly flawless. But to retail a brushed cotton t-shirt at $1,650 feels more like a fashion crime.

Runway Robbery!

How on Earth, when the economy is teetering on the edge of a recession, dealing with an uncertain job market, is The Row putting up a t-shirt for sale at 4 figures on Melrose Place? I make sense of The Row’s new marketing trojan horse below the paywall. If you’re doing last minute gift shopping for mother’s day, don’t miss the 5 links below for inspiration. Let’s get to it. Suit up!

MOTHER’S DAY GIFTS: herringbone throw blanket / raffia tote bag / walnut cheese serving platter / Chanel camellia exfoliating mask / Aesop hydrating mask - perfect for travel!